Cosmetics, Reviews

Metamorphosis 90.0 – Liquid Assets: a Peek at Urban Decay’s 24/7 Waterproof Liquid Eyeliners

Years ago, when 16-year-old-Luna bought her first Urban Decay Shadows–Oil Slick, Last Dance, and Uzi–there was absolutely no way to know that we would be sitting down together to discuss some of their latest releases over dinner. I received an invite from Beautylish some time last week for a surprise launch party on Thursday. I wasn’t told what brand was launching what, but any time Beautylish is involved, it’s always a blast. (Seriously, if you haven’t all ready signed up there, I don’t know what you’re waiting for–they’re the nicest people, and you can sign up to be notified when they’re throwing an event near you.) Imagine my surprise when I see my blackberry notifier blinking at me to say the brand I was on my way to meet was Urban Decay!

UD Gals Tammy and Kat came all the way from LA to meet with Beautylish Beauty Director Ning Chao and a handful of bloggers, youtubers, and Beautylish members–needless to say, I was absolutely honored to have been invited. It was an absolutely lovely night full of makeup, girl-talk, and artichokes. And thanks to Urban Decay’s amazing generosity, I can now bring you guys a peek at what’s coming up in the brand’s Fall line!

I’m going to be breaking these products into groups and spreading the entries throughout my posting week.

Urban Decay has a few products that have managed to attain cult status: I think it’s safe to say that everyone has owned at least one 24/7 eyeliner pencil in their lives, if they don’t have a steady group of them knocking around their makeup drawers. Of course I was an avid Zero user in my day, but I’ve come to realize liquid liner is where it’s at. Urban Decay previously had a line of liquid liners, packaged in genie-like bottles with pointed handles and very long, moderately thicker brushes that required a bit of getting used to. I was shocked to see them on the discontinued section of the website recently–here’s why:

New liners, you guys! To be honest, I wasn’t exactly shocked to see these: it seems as if every brand and it’s mother has put out a line of long-wear liquids in slim-line tubes these days. (See here, and here, and here, and here…) What I was surprised to see was the applicator itself: most of the aforementioned liners rely on felt-tip or sponge-like “brushes” to apply, which causes me the pain and heartache of dragging, pulling, and uneven line weights while I attempt to apply them like every other liquid liner I’ve ever used. Is it wrong to feel that I shouldn’t have to re-learn liquid liner execution? I spent the better part of my makeup-wearing life perfecting that technique, so I’m sorry if I feel a little bitter about starting from square one with an all-together different applicator. I think Urban Decay must have felt the same way–I present to you, brushes!

These babies are made with ultra-fine, super-flexible brushes made of 100% cruelty-free synthetic fibers for ultimate control. Better yet, they come in eleven different super-pigmented, smoothly-formulated shades in finishes that vary from matte to gloss to shimmer.

From left to right top line: Perversion (carbon black), Revolver (sparkly, dark grey), Demolition (deep, matte brown), Smog (sparkly, golden medium brown), Radium (bright, sparkly blue), Sabbath (deep, matte navy blue)

Left to right bottom line: Retrograde (glittery, deep purple), Siren (sparkly, mermaid-tail blue/green), Woodstock (sparkly hot pink), Bobby Dazzle (sparkly, bright pearl), El Dorado (sparkly, canary gold)

The following are comparison shots between Urban Decay’s Woodstock and Make Up Forever’s Iridescent Fuchsia.

UD’s Woodstock on top, MUFE’s Iridescent Fuchsia on bottom

MUFE on the left, UD on the right: you can see the single-weight line from MUFE, regardless of how much pressure I used, versus the varied-weight line from UD. I know which I’d rather use for a cat-eye.

Urban Decay suggests leaning an elbow on your mirror or vanity while applying in order to keep a steadier hand: if your elbow is secure, your wrist is free to create the perfect line. I usually do a combination elbow-on-mirror, wrist-against-cheek maneuver to keep myself secure.

These wear all day without rubbing off, transferring, or looking any less stellar than it did when you put it on. Even better, you can use these to create a wide variety of shapes, from thin, subtle lines along the lashes to big, bold cat-eyes that wing out to there.

These will be available at Sephora, ULTA, and select Macy’s locations, or online at Sephora.com, Ulta.com, Macys.com, Beauty.com, and of course UrbanDecay.com for $18.00 a piece. (Compare that with the prices of other long-wearing liquids: you’re going to want to check these out for that reason alone!)

Next up, Urban Brow and Lush Lash Mascara!

Love you to the Moon and Back,

Luna Valentine

*Please note, the products featured in this post were given to me by PR for the purpose of review. This has not affected my honest review in any way.

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5 thoughts on “Metamorphosis 90.0 – Liquid Assets: a Peek at Urban Decay’s 24/7 Waterproof Liquid Eyeliners

  1. Radium and Retrograde… omg… I have a ton of UD 24/7 liners but never did find the perfect blue. Binge is nice but looks too dark when I want a nice bright color. Radium looks like exactly what I need. And Retrograde I need simply because… well, because it’s purple!

    Lucky you for getting an invite to the event! 🙂

    • Radium was previously available as a liquid liner, though the formula was different and the brush was giant. I may or may not still have some for comparison–it’s the prettiest blue I own, for sure!
      Purple is my hard-to-find colour–most of the liners I find go on too streaky or patchy (which is not attractive for a bold purple shade) or the colour leans too red (I’m a blue-based purple girl). Retrograde looks like it might solve all those problems at once!

  2. I can’t wait to try these liners! I almost never branch out from basic black, but these are too gorgeous and inspiring.

    I’m curious: how do you get companies to send you products to review on your blog? Do you contact them first, or do they contact you? I have been contacted by one company so far who wanted me to do a review WITHOUT them sending me a product, which seemed insensible to me…

    • I’m really in love with Smog–it’s a perfect deep olive-gold for fall. These can also be smudged for a smokey look if you take a brush to them before they dry. SO many possibilities!

      This was sort of an interesting situation, probably not the norm for most bloggers. I’ve never e-mailed a company about products. Anything I’m sent for review is either through the company’s PR contact, an event hosted by the company (which was the case here), or purchased by me with a discount code expressly for bloggers. It does seem a little fishy that a company would approach you about reviewing a product you don’t have without providing it!

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