“Another post about the 1975?” you’re probably groaning. I know, it’s been weeks since their album came out and I’ve all ready mentioned them so many times…but the moment I saw the video for Love Me back in October, I knew I needed to play with their look.
The video, directed by Diane Martel, featured the band partying with a horde of cardboard celebrities, but let’s face it: the real star of the show was Matty Healy’s makeup, as done by the incredibly artistic Jeffrey Baum. Powder blue and neon pink is a very particular colour combo, and definitely serves as a throwback to the kind of retro 80’s glamour the band is channeling, but Baum keeps it from looking dated by keeping lips clean and natural, tying it all together with dashes of dayglo liner.
Considering that “Serendipity” blue is one of Pantone‘s dual Colours of the Year, I decided to bust out my new Sephora Pantone Universe lipstick and do some role reversal. You’ve seen the blue eye pink lip combo a thousand times, but I’m always interested in paths less traveled. And considering the song’s New Wave influences, I thought it was appropriate to play with some heavy contouring and bright blush.
I used Sugarpill‘s Dollipop, Urban Decay‘s Savage, Bones, Alien, Truth, and Too Faced‘s Your Love is King to create a bold pink eye and blend it out into my contour, a la some of my New Romantic image idols. Then, using Dior‘s Dior Addict Fluid Shadow in Magnetic, I traced a silver line under my waterline before creating a second line in black liquid liner–everyone has their favourites, but mine is Urban Decay‘s Perversion. Extending the line beyond my natural eye on both sides, I let the inside corner fall downwards while the outside corner continued up.
Rather than creating a full line along my upper lash line, I joined the lower line with a wing on top and piled on the black mascara. Leaving a slight gap between the upper and lower lines creates an even larger-looking eye–something between a doll and a wild animal, two things everyone aspires to of course.
I filled in my brows as usual, and finished the look off with the fabulously blue Serendipity lipstick from Sephora’s Pantone Universe collection. For such a light colour, Serendipity goes on opaque with the first stroke, so application was painstaking–moreso because the bullet itself is a rather strange shape and doesn’t lend itself well to drawing lines or creating shapes. If you’re a dedicated brush-user or have a magic supply of blue lipliner, this probably won’t bother you. Personally, I think this shade is worth a little time and effort–it’s the perfect counterpart to the classic (cliché?) powder blue shadow.
While I love the clean neon liner seen on the video’s models, I felt like taking it back–Love Me via ’81 if it was done by Boy George. Naturally, this isn’t a look for some light afternoon shopping or a family dinner. Luckily for me, there’s never a lack of good dance parties in town, and with a New Order show the same night, I was in good company.
The next time you see an artist or model in a video you like, take a look at their makeup. I challenge you to create something from it, to turn it into something you identify with or feel strongly for. Not only does it inspire you to break out of your daily beauty routine, it also creates a unique place for you within the music. You strengthen your relationship not only with the song itself, but also with yourself–it really is amazing how far a little makeup can push the boundaries of our identities.